Table of Contents:
General Campus Posting Procedures
Residence Hall Advertising
Marketing Your Event
Campus & LAFSync Calendar
Chalking on Campus
Trademark Licensing Policy
Policy on Distribution of Literature
Organizations who would like to advertise in the Farinon College Center must visit Student Leadership and Involvement or email firstname.lastname@example.org to have their marketing approved. This includes banners, flyers, and other materials.
Posting and Distribution
Organizations are encouraged to include the following disclaimers and statements on flyers when applicable, however including this information is optional.
“If you require accommodations to access any College programs or services, please contact the Office of Disability Services at 610.330.5080.”
Flyers may be posted in common areas of the residence halls on designated bulletin boards only. Only registered student organizations in good standing are permitted to display advertising in the residence halls. The Office of Residence Life has the right to refuse or remove any advertising within the residence halls that does not support the goals and objectives of the department or the College. All advertisements will be taken down after the date of the event has passed.
Develop a Plan
Effective Marketing Tips
The Campus Calendar (calendar.lafayette.edu) and the LafSync Calendar of Events are linked together. In order to market your event, please first create the Event on LafSync; from here, it will be pulled to the Campus Calendar.
From the home page of your organization’s portal, click on the “Events” tab. From there, click the green button “Create an Event” to complete the online Event Request form. In order to have your LAFSync event sync with the Campus Calendar, select “Public” in the “Who Can See This” category. Additionally, check the box for Portal Sharing to push this event out to larger audiences. After submitting your Event Request, you can monitor the status of your upcoming events under the “Events” tab of your organization’s portal; statuses can include Pending Approval, Approved, Denied, or Deferred. Please contact an administrator in the Student Leadership and Involvement if you require assistance.
After your event has been approved, please allow up to an hour in order for your event to sync to the Campus Calendar. Please note: this sync only works in one direction. If a Campus Calendar event is created first, it will not automatically sync to the LafSync Calendar of Events.
The hanging of banners is permitted in the Farinon College Center in designated areas. Banners are a first-come, first-served bases and may be hung for up-to one week prior to the event. Banners must be for departments or student organization events and are subject to Student Involvement approval. All groups must check-in with the banner in Student Involvement for approval before the banner may be hung. Banners must clearly state sponsoring organization’s name and contact information. Banners left up past the date of the event will be discarded. Banners MUST be hung with string ONLY. The banner will be discarded if it’s not hung with the proper materials.
As a registered student organization, you may use chalking as a way to publicize campus events, however, students must adhere to the following established guidelines:
Students or organizations found in violation of this policy will be asked to remove the messages with 24 hours and judicial action will be taken. If after 24 hours the chalking is not removed and Plant Operations cleans the surface, the organization will be charged for the cost of their services.
Student organizations may reserve tables in Farinon College Center to distribute information and fundraise. The following provides an overview of tabling guidelines:
Lafayette College’s trademark licensing program strives to promote, enhance, and elevate the image of the College by authorizing the use of our marks on high-quality, socially responsible, and tasteful merchandise and apparel. Any organization wishing to manufacture a product containing any of the marks of the College, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use.
Examples of products include giveaways, apparel, uniforms, and sports equipment. Anyone who wishes to produce a product bearing any of the marks of the College must use a licensed vendor with the assistance of the Communications Department.
Only officially licensed, approved vendors (licensees) may produce items bearing the College’s trademarks or name. Items bearing Lafayette’s trademarks without a license may be considered “counterfeit” and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked. Additional time may be needed to print something with Lafayette logo.
Solicitation and Distribution of Literature
Student organizations may not solicit, canvas, distribute literature, or use College housing as a location for selling and advertising unless written permission is granted by the Office of Residence Life.